Form & Taste

Strategy

4 articles

Global map illustrating luxury market growth disparities, with vibrant Americas and subdued Europe/Middle East, symbolizing adaptive brand strategies.
Brands

Luxury Brands Adapt Strategies Amidst Global Turmoil

While 60% of luxury players are now outperforming their previous year's results, the industry's growth is dramatically split, with the Americas surging while Europe and the Middle East act as a signif

Oliver Dane·June 26, 2026
The Dunhill Alfred bag, a meticulously crafted modern briefcase with over 120 components, showcased in an elegant atelier blending heritage and modernity.
Fashion

Dunhill Launches Heritage in Motion Campaign for 2026 Strategy

An Alfred bag from Dunhill’s new collection, a modern interpretation of the classic briefcase, comprises over 120 individual components.

Adrianne Cole·June 15, 2026
A close-up of a craftsman meticulously working on a pair of luxurious Berluti leather shoes in a refined atelier.
Brands

Berluti's Mansvelt Crafts New Luxury Strategy for 2026

Berluti, known for its high-end leather goods, has abandoned the traditional seasonal fashion calendar, opting instead for a single annual presentation during Paris Fashion Week men's shows in June, a

Oliver Dane·June 11, 2026
An opulent, deserted luxury shopping mall in Dubai, symbolizing the significant drop in sales and the impact of regional conflicts on high-end retail.
Brands

Luxury brands face Middle East conflict strategy challenges

Sales at Dubai's Mall of the Emirates plummeted by 30-50% in March.

Luca Bianchi·April 19, 2026