Local Brands

1 article

Young Chinese woman proudly displays a local handbag, symbolizing a shift in consumer preference away from global luxury brands.

Local Brands Surge as Consumer Preference Shifts Away from Global Luxury

During the recent Tmall Double 11 shopping festival, local Chinese handbag brands Songmont and Qiuzhen surged into the top three in sales, nearly eclipsing long-time leader Coach.

Camille Rousseau·April 30, 2026