Ecommerce

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Elegant shoppers entering a newly opened, luxurious immersive retail store on a European street at dusk, showcasing a 13% increase in luxury store openings.

Luxury Brands Bet Big on Immersive Stores, Opening 96 New Destinations in 2025

In 2025, 96 new luxury stores opened across Europe's 20 benchmark streets, a 13% increase from the previous year.

Luca Bianchi·April 11, 2026