Form & Taste

Brand Value

3 articles

A holographic projection of a rising brand value graph in a boardroom, symbolizing intangible brand equity as a key financial asset.
Brands

Luxury Brand Investment Strategies Beyond Product

Over half the price Tapestry Inc.

Luca Bianchi·June 25, 2026
Close-up of artisan's hands skillfully crafting a luxury leather handbag with intricate stitching, emphasizing hands-on artistry.
Collections

What is the value of artisanal craftsmanship in luxury design?

After years of unjustified price hikes and a perceived decline in quality, consumers are now compelling luxury brands to visibly demonstrate the hands-on artistry behind their products.

Adrianne Cole·April 20, 2026
An elegant woman admiring a luxury item in a gallery, symbolizing the deep emotional connection and perceived value created by effective brand storytelling in the high-end market.
Brands

What Is Brand Storytelling for Luxury Brands?

For luxury brands, storytelling is not just marketing; it's the core of their value, transforming products into coveted artifacts and fostering deep emotional connections with discerning consumers. This narrative approach is essential for building loyalty and perceived value in today's competitive market.

Oliver Dane·April 4, 2026