Form & Taste

Brand Partnerships

3 articles

Luxurious car interior showcasing fine craftsmanship and premium materials, symbolizing the successful expansion of luxury brands into new markets.
Design

Luxury Brands Tackle Scaling Challenges and Brand Partnerships

Poltrona Frau's automotive division, established in 1986, now generates approximately 120 million euros in revenue annually, according to WWD .

Luca Bianchi·June 19, 2026
Models showcase avant-garde fashion blending streetwear and haute couture on a runway, symbolizing unexpected luxury brand collaborations.
Brands

What are unexpected brand collaborations and how do they redefine luxury?

In 2004, H&M, a fast-fashion giant, launched its first designer collaboration with Karl Lagerfeld, signaling a seismic shift in how luxury brands would approach market expansion.

Luca Bianchi·April 22, 2026
Interior of the first Peter Millar Coffee Shop inside Omni Hotels, showcasing a luxurious ambiance with comfortable seating and elegant design elements.
Brands

Omni Hotels & Resorts Partners with Peter Millar, Redefining Luxury Stays

At the forthcoming Omni Raleigh Hotel, guests won't just check in; by late 2028, they will grab a coffee at the first-ever Peter Millar Coffee Shop.

Oliver Dane·April 19, 2026