Form & Taste

Brand Building

3 articles

A diverse team of professionals collaborating on interior design plans in a bright, modern office space, emphasizing early design engagement.
Design

Hire Interior Designers Early: Avoid Costly Mistakes and Boost Your Brand

A recent study found that projects engaging interior designers during the schematic design phase reported up to a 15% reduction in change orders during construction, according to the Design & Build In

Luca Bianchi·June 20, 2026
A serene, futuristic atelier showcasing a master artisan creating a luxury item, symbolizing the blend of tradition and innovation in brand building.
Brands

How to Build a Lasting Luxury Brand Identity for the Future

Global personal luxury goods sales experienced the sharpest slowdown in 15 years between 2023 and 2024, according to Lectra .

Luca Bianchi·June 6, 2026
A visual metaphor for brand storytelling, showing a path of connection leading to consumer desire and trust, with a glowing brand symbol at its heart.
Brands

What is Brand Storytelling and Why Does It Build Consumer Desire?

Nearly nine out of 10 consumers surveyed globally in April 2024 named trust as a brand purchase criterion, underscoring the foundational role of genuine connection in purchasing decisions.

Luca Bianchi·April 20, 2026