Premium Market

1 article

A sleek bottle of Nutrire scalp care product displayed in a high-end salon environment, highlighting its premium positioning and exclusive launch with Ulta Beauty.

Ulta Beauty Launches Nutrire Scalp Care Brand to Capture Premium Market

In the first quarter of 2026, hair-care products already accounted for 18% of Ulta's $3.

Sofia Mendes·August 10, 2026