Form & Taste

Physical Retail

2 articles

Elegant shoppers entering a newly opened, luxurious immersive retail store on a European street at dusk, showcasing a 13% increase in luxury store openings.
Brands

Luxury Brands Bet Big on Immersive Stores, Opening 96 New Destinations in 2025

In 2025, 96 new luxury stores opened across Europe's 20 benchmark streets, a 13% increase from the previous year.

Luca Bianchi·April 11, 2026
A luxurious, modern retail space featuring interactive digital displays, elegant architecture, and customers engaging with unique brand experiences, symbolizing the rise of data-driven experiential luxury retail.
Brands

Beyond the Transaction: A Data-Driven Look at Experiential Retail's Luxury Rise

In an increasingly digital world, a surprising trend is taking hold: luxury brands are doubling down on physical, experiential retail. This is a story told in data.

Oliver Dane·April 1, 2026