Form & Taste

Omnichannel

4 articles

A hybrid retail concept showing a physical store merging with an online shopping experience for beauty and fashion brands.
Brands

DTC Beauty and Fashion Brands Adapt to Hybrid Retail

After reaching a $1.8 billion valuation in 2021, beauty brand Glossier scaled back its own retail operations and launched into Sephora, according to Vogue . This move followed a period where Glossier'

Oliver Dane·May 10, 2026
A luxury boutique where a human sales advisor assists a customer, with subtle digital displays in the background.
Brands

Luxury Brands Blend Digital and Physical for Future Loyalty

Two thirds of luxury consumers (66%) state their shopping experience would be hindered if an AI robot assisted them in-store instead of a human sales advisor, according to Vogue .

Luca Bianchi·May 5, 2026
A split image showing a traditional wine cellar and a modern digital interface, representing the shift in direct-to-consumer luxury wine business models.
Brands

Direct-to-Consumer Luxury Brands Shift Business Models Amid Market Changes

Direct-to-consumer (DtC) wine shipments in the U.

Luca Bianchi·April 25, 2026
A customer browsing a stylish boutique, highlighting the blend of online fashion brands' physical stores and e-commerce.
Brands

Online Fashion Brands' Physical Stores Reshape E-commerce Experience

Warby Parker, an eyewear brand born online, now generates over 60% of its revenue from its 200+ physical stores.

Oliver Dane·April 21, 2026