Minimalist Beauty

1 article

A serene, minimalist bathroom counter with a few high-quality skincare products, symbolizing the 'less is more' skinimalism trend in the beauty market.

The Skinimalism Shift: How 'Less is More' Is Reshaping the Beauty Market

The beauty market is undergoing a quiet revolution as skinimalism, a trend favoring fewer, more effective products, reshapes consumer habits. This data-backed movement prioritizes simplicity, efficacy, and transparency, forcing brands to innovate.

Sofia Mendes·March 31, 2026