Micro Influencers

2 articles

A stylish mood board with fabric samples, color swatches, and fashion sketches, representing the careful curation of a cohesive fashion collection.

How to Curate a Cohesive Fashion Collection

Micro-influencers, often overlooked by major brands, are driving an astonishing 600% follower growth and over $400 million in sales for savvy fashion labels, according to themarketingagency .

Adrianne Cole·August 24, 2026

Italian competition watchdog investigating Sephora and Benefit Cosmetics for marketing to young micro-influencers, amid concerns of 'cosmeticorexia'.

Beauty

Italy Investigates Sephora, Benefit Over Micro-Influencer Marketing

Italy's competition watchdog has launched an investigation into Sephora and Benefit Cosmetics.

Sofia Mendes·April 26, 2026