Metaverse Marketing

1 article

Children interacting with holographic beauty products and virtual avatars in a futuristic metaverse, representing Generation Beta's future engagement with beauty brands.

Why Beauty Brands Are Courted Generation Beta Instead of Waiting

A major global beauty conglomerate recently allocated 30% of its R&D budget to AI-driven virtual product testing and metaverse marketing initiatives, targeting consumers who will not reach buying age

Sofia Mendes·August 22, 2026