Mainstream Beauty

1 article

Diverse individuals joyfully incorporating K-beauty products into their routines, set against a backdrop of Seoul's skyline and traditional Korean motifs.

K-beauty products transition from cult favorites to mainstream beauty essentials

In the first half of 2025, South Korea became the world's second-largest exporter of beauty products, a remarkable feat that saw it surpass France.

Sofia Mendes·August 27, 2026