Hotel Brands
3 articles
Accor's Franchise Strategy Drives Hospitality Success
Top performing hotel brands achieve a 41 percent cumulative RevPAR premium over weaker peers, yet new data shows emotionally connected customers are more than twice as valuable as merely satisfied one
Marriott Partners With LeFay, Launching First Luxury Wellness Brand
Marriott International is launching its first Marriott LeFay luxury wellness brand through a new joint venture with the Leali family, founders of the acclaimed Italian eco-resort collection. This strategic move positions Marriott to capture a discerning clientele for whom luxury is increasingly defined by personal health and profound experiences.
Marriott Unveils New Luxury Wellness Brand LeFay
Marriott International has announced a joint venture with the Leali family to expand the Italian brand Lefay, marking its first dedicated luxury wellness brand. This strategic move diversifies Marriott's extensive portfolio, filling a niche for immersive wellness destinations.