Global Beauty

1 article

Diverse shoppers in a brightly lit beauty store aisle, examining a wide array of colorful K-Beauty skincare and makeup products, symbolizing the US becoming the top importer.

K-Beauty Market Expands as US Becomes Top Global Importer

The United States has officially become the largest global importer of South Korean cosmetics, marking a significant shift in the K-Beauty market's expansion. This pivot is driven by increased accessibility through major retailers and a strategic diversification away from the Chinese market.

Sofia Mendes·April 3, 2026