Forbes

3 articles

Diverse consumers in a marketplace, carefully checking product labels and certifications, prioritizing ethical sourcing over price.

Trends

Most Consumers Now Prioritize Ethical Sourcing Over Price

Consumers, on average, are willing to spend 17.

Camille Rousseau·July 14, 2026

Sophisticated consumers thoughtfully examining a sustainable luxury product in an elegant boutique, highlighting a shift towards purpose.

Brands

Luxury Brands Shift to Purpose Over Pomp for Conscious Consumers

The very definition of luxury is no longer solely about exclusivity; it now increasingly includes longevity, traceability, and responsibility, according to Forbes .

Oliver Dane·May 4, 2026

Brands

May 2026 Brands Embrace Imperfection for Genuine Connection

Chris Do's 'Unbland Yourself' framework, featured by Forbes in February 2026, explicitly advises brands to embrace imperfection as a strategic asset.

Oliver Dane·May 4, 2026