Form & Taste

Fashion Marketing

4 articles

Pop star Tyla smiling and showcasing a Pandora charm bracelet, surrounded by a diverse group of young admirers.
Accessories

Pandora Partners with Celebrities for Accessible Jewelry

Pop sensation Tyla, known for her chart-topping hits, has been announced as the newest brand ambassador for Pandora, a brand whose charms start at just $80, according to WWD .

Oliver Dane·July 3, 2026
Fashion show meets street market with diverse models, excited consumers, pop-up displays, and influencers capturing content, symbolizing lifestyle marketing.
Trends

Lifestyle Marketing in Fashion Drives Powerful Consumer Engagement

The #AudemarsPiguet and #Swatch Royal Pop collaboration didn't just go viral; it ignited a tangible frenzy.

Camille Rousseau·June 16, 2026
A high-fashion runway show where AI-generated digital art seamlessly merges with the models and the collection, symbolizing luxury storytelling.
Brands

Luxury Storytelling: Strategies for Deep Engagement

Etro launched a pioneering, fully AI-generated advertising campaign for its SS24 collection, collaborating with AI artist Silvia Badalotti.

Luca Bianchi·May 10, 2026
A fashion designer discussing licensing deals in a modern showroom, surrounded by branded handbags, eyewear, and a digital screen showing brand growth metrics.
Accessories

What Are Licensing Deals in the Fashion Accessories Industry?

Licensing deals are strategic partnerships enabling fashion brands to extend their identity into new product categories like accessories. This business practice is crucial for brand expansion, revenue growth, and market diversification.

Oliver Dane·April 5, 2026