Form & Taste

Digital Strategy

2 articles

Editorial illustration for Exclusivity or Engagement? The Strategic Dilemma Reshaping Luxury Branding
Brands

Exclusivity or Engagement? The Strategic Dilemma Reshaping Luxury Branding

Luxury brands face a strategic dilemma: preserving scarcity and prestige while meeting modern consumer demands for digital access, experiences, and values. The article explores two paths—fortifying exclusivity versus opening to engagement—and suggests a hybrid approach is key to future relevance.

Oliver Dane·October 23, 2026
Diverse group of people connecting authentically around a table, symbolizing brands embracing imperfection for genuine connection.
Brands

May 2026 Brands Embrace Imperfection for Genuine Connection

Chris Do's 'Unbland Yourself' framework, featured by Forbes in February 2026, explicitly advises brands to embrace imperfection as a strategic asset.

Oliver Dane·May 4, 2026