Digital Sales

1 article

A blend of a luxury fashion runway and a modern e-commerce website interface, representing the shift to direct-to-consumer sales by 2026.

Luxury Brands Embrace DTC by 2026, Redefining Luxury

During last year's Black Friday, TikTok Shop alone generated $500 million in the US over four days, showcasing the immense power of direct digital sales.

Adrianne Cole·June 22, 2026