Digital Commerce

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Models on a runway at Shanghai Fashion Week FW26, displaying innovative designs that blend cultural resonance with contemporary fashion, against a backdrop of digital projections.

Shanghai Fashion Week FW26 Highlights Key Designers and Market Shifts

Shanghai Fashion Week FW26 showcased key designers and a significant market shift, moving from minimalist aesthetics towards more emotional and culturally resonant styles. The event also highlighted disciplined commercial buying and strong digital commerce.

Adrianne Cole·April 2, 2026