Form & Taste

Brand Growth

2 articles

A small, charming beauty brand storefront dwarfed by a large, competitive cityscape, symbolizing the scaling challenges faced by independent beauty businesses.
Beauty

Small beauty brands face growing scaling challenges

In 2022, over 1,500 new beauty brands launched in the US, yet 40% of small beauty brands reported declining profit margins the following year despite overall market growth.

Sofia Mendes·July 2, 2026
New Caliray CEO William Smolen is poised to lead the clean beauty brand through an era of aggressive expansion and market penetration.
Beauty

Caliray names William Smolen CEO to drive company growth

William Smolen's appointment as CEO signals a new era of aggressive expansion for Caliray.

Sofia Mendes·June 5, 2026