Brand Expansion

1 article

The new 30-story Rolex flagship tower at 665 Fifth Avenue in New York City, a modern architectural landmark designed by David Chipperfield, reflecting the urban landscape.

Rolex Nears Completion of New Flagship Tower in New York City

The new 165,000-square-foot building, designed by architect David Chipperfield, replaces Rolex's former headquarters and signals a major brand expansion in Manhattan.

Oliver Dane·March 31, 2026