Form & Taste

Brand Equity

2 articles

A holographic projection of a rising brand value graph in a boardroom, symbolizing intangible brand equity as a key financial asset.
Brands

Luxury Brand Investment Strategies Beyond Product

Over half the price Tapestry Inc.

Luca Bianchi·June 25, 2026
A crumbling luxury boutique facade being consumed by a chaotic, neon-lit fast fashion store, symbolizing the erosion of brand trust and value.
Brands

A Deal with the Devil: Why Luxury's Fast Fashion Collaborations Betray Brand Trust

Luxury brands are making a critical miscalculation by engaging in fast fashion collaborations, trading long-term brand equity for fleeting mass-market reach. This strategy fundamentally betrays the principles of craftsmanship, permanence, and authentic value that define luxury.

Oliver Dane·April 6, 2026