Augmented Reality

2 articles

Fashion students examining holographic projections of historical Issey Miyake and Thierry Mugler garments in a modern digital archive.

The significance of digital fashion archives in design history

Imagine trying on a virtual Issey Miyake garment from a museum collection, scaling and spinning it on your phone.

Adrianne Cole·August 26, 2026

Luxury retail store interior with holographic AI assistants and AR product visualizations, representing enhanced customer experience through technology.

Top 4 Luxury Brands Using AI and AR for Customer Experience

More than 80 percent of luxury retail consumers are highly satisfied with their AI shopping tools, McKinsey reports.

Oliver Dane·August 4, 2026